Development of graphic identity for an e-commerce company of products and accessories for pets.

The proposal is a graphic identity system that can be adapted to print and digital media and that can also work for the different product categories.

The brand had to be dynamic and modern, at the same time, the name had to be easy to remember and related to the company's line of business. Graphic identities for most pet accessory store brands are colorful and contain 1-6 mascots in the logo to reference the variety of accessories in the store.

A logo was generated taking advantage of the negative space that is formed by bringing the letters of the brand's name closer, these figures were modified so that they had the shape of some of the most common pets, but in a way that they looked like small icons.

The brand's easy-to-remember name and colored icons give it a young and fun personality. The name comes from the union of the words ''shop'' and ''pet'' which mean to "buy" and "pet" respectively, the resulting word ''Shopet'' sounds like the English phrase ''shop it'' which it means "buy it", referring to the company's line of business in a different way.