Projects
Abilities

Branding, Diseño de iconos, Naming

Industry

Productos para mascotas

Branding, Digital

Shopet

ONLINE STORE FOR PET PRODUCTS

Develop the graphic identity for an e-commerce company of products and accessories for pets. Propose a graphic identity system that can be adapted to print and digital media and that can also work for different types of pets and the products that the brand manages.

RESEARCH / FINDINGS

The brand had to be dynamic and modern, at the same time, the name should be easy to remember and be related to the company’s turn. The graphic identities in many of the brands of pet accessory stores are colorful and contain 1 to 6 mascots in the logo to refer to the variety of accessories that exist in the store.

SOLUTION

A logo was generated taking advantage of the negative space formed by bringing the letters closer, these figures were modified to have the shape of some of the most common pets, but in a way that looked like small icons, referring to purchases online.

RESULT

A brand composed of a name easy to remember and colorful icons that give the brand a young and fun personality. The name comes from the union of the word ” shop ” and ” pet ” which means buying and pet respectively, the resulting word ” Shopet ” sounds like the phrase in English ” shop it ” which it means buy it, referring to the company’s turnaround in a different way.

Habilidades

Branding, Diseño de iconos, Naming

Industria

Productos para mascotas

Branding, Digital