Projects
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Ilustración, Packaging

Industry

Productos de consumo

Branding, Product

Jose Cuervo Tequila

ILLUSTRATION FOR PACKAGING

Design a heat shrink sleeve that encompasses some of the characteristics of the José Cuervo brand for one of its special editions of the bottle.

RESEARCH / FINDINGS

The plumage is a very important symbol of the Raven, it is its presence and distinctive seal. Experimented with different ways to illustrate the plumage of the crow and so reinterpret it and have a greater visual appeal.

SOLUTION

The plumage of the crow was taken as the central theme of the design, creating a skin with depths and texture. The wings and feathers cover the bottle in its entirety with red and black tonal range to accentuate the presence of the brand.

RESULT

A bottle that transmits the passion and impulse with which Tequila is made and also, thanks to the game of textures and colors, movement and volume are perceived around it, making the bottle a collectable item for its visual appeal.

Habilidades

Ilustración, Packaging

Industria

Productos de consumo

Branding, Product