Projects
Abilities

Branding, Diseño web

Industry

Plásticos biobasados

Branding, Digital

Sustenta Polymers

GRAPHIC IDENTITY & WEB DESIGN

Create a graphic identity and a website for a Mexican company, dedicated to research, production and distribution of sustainable materials.

RESEARCH / FINDINGS

Proposals were elaborated that by means of the color they emphasized the “sustainable” part of the brand. As the brand produces the materials through research and chemical processes, it was experimented with the use of a molecule, as a metaphor for the combination of organic raw materials and the process in laboratories for the creation of a sustainable material.

SOLUTION

It was sought to highlight the organic and chemical part of the process of elaboration of biobased plastics, by means of forms that refer to the molecules and the behavior of these during the processes that are used within the company.

RESULT

The graphic identity is formed by a molecule that refers to both the organic part and the chemical processes, which together make the materials sustainable. The website uses the colors of the identity in conjunction with graphics designed to explain all the technical information in a more visual and dynamic way.

Habilidades

Branding, Diseño web

Industria

Plásticos biobasados

Branding, Digital