Projects
Abilities

Branding, Packaging

Industry

Joyeria

Branding, Packaging

Cannela

GRAPHIC IDENTITY FOR CANNELA

Develop a graphic identity for Cannela, a project dedicated to selling jewelry made by artisans in Taxco through an on-line store.

RESEARCH / FINDINGS

The brand must adapt to different sizes, since jewelry pieces can be very small. As the company’s business is to sell products made with silver, Cannela’s identity must reflect elegance and quality, and as the company markets its products in digital media, the brand must look modern.

SOLUTION

By joining the letters “n” an interesting logo was created, which gives the brand an elegant personality. In addition, a monogram was built to be used directly on the pieces of jewelry, so that the brand was present even in the smallest pieces. Making use of the letters “n”, a decorative pattern was developed that refers to the links in the jewelry and that can be used as visual support or to reinforce the brand in different media.

RESULT

The result was a modern and elegant graphic identity, which refers to jewelry, because of the way in which the letters intersect. Several graphic elements were created to make a graphic identity that encompasses all possible means in which CANNELA is involved, creating a unified and attractive brand.

Habilidades

Branding, Packaging

Industria

Joyeria

Branding, Packaging