Projects
Abilities

Branding

Industry

Productos derivados del trigo y cacao

Branding, Product

Panote

GRAPHIC IDENTITY FOR PANOTE

Development of graphic identity for a company that is dedicated to the production of products related to cocoa and wheat. The proposals seek to highlight in a representative way the qualities of both industries.

RESEARCH / FINDINGS

Most brands that make products based on cocoa or wheat, exploit the image of these, making their brands are very predictable. The abstraction of wheat and cacao forms was explored to the simplest possible figures.

SOLUTION

By simplifying the forms of cocoa and wheat, the brand was given a more modern way of representing the company’s turn, without falling into the obvious.

RESULT

A balanced graphic identity in which there is a pattern formed by the cocoa on the left side and the wheat pattern on the right side. A typographic font without skates is used to reinforce the concept of modernity, besides being a sober typography with a weight that balances with the graphic pattern. For smaller applications and thinking about digital media, the logo can be used so that the pattern is reduced to the two symbols that represent cocoa and wheat, making it a very versatile identity.

Habilidades

Branding

Industria

Productos derivados del trigo y cacao

Branding, Product