Projects
Abilities

Ilustración, Branding

Industry

Productos de consumo, Vino

Branding, Product

Casa Leyendas

CABERNILLO

Create an image for the brand Cabernillo, a red wine from Baja California whose name comes from the mixture of two grapes Cabernet Sauvignon and Tempranillo.

RESEARCH / FINDINGS

How wine is a combination of grapes, the possibility of combining two elements that came from Baja California as a metaphor for the fusion of the qualities of both grapes was explored, in this way the concept of the “chimera” a mythological animal was reached that is born from the combination of two or more animals.

SOLUTION

The deer and the pheasant, two endemic animals of Baja California, were combined in an illustration elaborated by digital collage to personify the fusion of the grapes in a “personalized chimera”, which is also reinforced by the brand, which is a combination of the names of both grapes.

RESULT

A graphic identity that alludes to the combination of flavors of wine in a subtle and original way and that also uses elements from Baja California in its graphics, making it a brand with presence in shelf and that refers to the wine production of Mexico .

Habilidades

Ilustración, Branding

Industria

Productos de consumo, Vino

Branding, Product