RESEARCH / FINDINGS
The boat was based on the image of the campaign. We were invited to the project once the image was created.
Diseño de producto, Diseño industrial
Accesorios, Productos de consumo
Create a boat based on the philosophy and characteristics of Teletón foundation. Transmit the appropriate values through striking symbolisms that stimulate the donation of citizens. Considering ergonomic factors for volunteering, who will be the main user.
The shape and characteristics of the product gave as a result, an organic body, without losing sight of the importance of the ergonomics and values of Teletón foundation.