Projects
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Diseño de producto, Diseño industrial

Industry

Electrónicos, Productos de consumo

Electronics, Technology

Ford / Foo

INTERACTIVE HELMET FOR URBAN CYCLISTS

For the launch of the FORD EGDE, Foo Studio invited us to develop helmets that integrate proximity sensors to promote the qualities of the truck. The concept was to protect the cyclist through this technology in order to make a video that explained the benefits.

RESEARCH / FINDINGS

Taking advantage of hardware components of open platforms such as Arduino, we integrated the sensor system, together with the driver of the leds and vibrators in the back of the neck to complement the experience and make the cyclist alert. The helmet and all its components were modeled in 3D to be able to integrate them within its structure in a logical way for its programming and manufacturing.

SOLUTION

Six fully functional helmets were produced, which were used by influencers for the video of the campaign that was sent to the Cannes Festival to compete.

RESULT

The exhibition system can be found in the National Cineteca video library, as well as in the Conaculta store.

Habilidades

Diseño de producto, Diseño industrial

Industria

Electrónicos, Productos de consumo

Electronics, Technology